Description: Science of Storytelling & Narrative Persuasion to Move People in a Deeper Way.
Using the psychology of storytelling to amplify your marketing, negotiation, presentation skills, business development, recruitment...
Storytelling is everywhere there's an argument to be made.
In a world of memos, business cases, and technical briefs, there's no shortage of fact-based messaging. But as behavioral economics shows , people mostly make decisions with their subconscious minds—the emotional parts of their brains.