Description: Swap Cinema is a new artform that revolutionalizes the viewer experience in narrative and event coverage videos.
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Swap Cinema is a copyright-free design concept for a video viewing application developed by multidisciplinary Greek artist Kostas Gogas since 2012 and made public in 2022. In its simplest form, the proposed application, consists of 9 videos that play simultaneously in the background and the viewer chooses which one he wants to watch at any particular moment.
The goal of the application is to give viewers the control over which camera, angle or point-of-view they want to watch the storyline from at any given moment and thus experience a different point-of-view regarding the main story. Kostas Gogas was heavily influenced by his admiration from multilinear movies (or else called interlinked films, or Hyperlink Cinema, movies like 21 Grams (2003) , Rashomon (1950) , Pulp Fiction (1994) etc.)
While Narrative Fiction was the main focus in developing the concept, Swap Cinema as a form goes beyond that, and may have considerable impact when used in the Event Coverage Industry where the viewer could choose swap-screens while watching a sports game, a music concert or even a recorded wedding ceremony.