The internet can be a big dark and scary place. Hire a ninja, they aren't afraid of the dark.
Web sites do not exist with out code. It's the foundation, and without a good solid foundation, your site will crumble. Here's what I use: HTML5, CSS3, PHP, JavaScript, C/C++,
At this point if your website isn't database driven or is using a poorly constructed database, your wasting your time and money and loosing your users. A properly built database will allow you to effectively manage and manipulate any amount of data and will also speed up your website.