I led cross-functional team of 10 visual and UX designers through a 12-month software rebrand culminating in a new flagship software brand and a portfolio suite of over 50 products. Brand touch points span from point of sale through user interface (including, logos, application icons, packaging, user interface screens, photoshoots, and advertising) – Brand Launch, May 2017
NIWeek is an annual 7-day event in Austin, TX that highlights industry trends and thought leadership in science and engineering. Through keynotes, training sessions, and fun interactive demos, NIWeek’s 3500+ attendees learn how the future of engineering will touch and improve our everyday lives.
NI takes over the Austin Convention Center and turns it into engineering central. The experience design encompassed the entire event – everything from keynote slide design, an expo floor with interactive booths and activities, to the technical support documents for the hands-on training sessions. The entire space was re-imagined to echo NI's bold corporate color palette and a set of 120 icons was created to represent the theme of the "Internet of Things."