Description: What A Unicorn Knows shows you how to scale your go-to-market (GTM), optimize GTM motions, streamline GTM workflows and drive rapid growth.
Over 15 years ago I asked a public relations acquaintance to critique a short marketing brochure I had drafted to get more consulting clients. It was called Elegant Solutions: Rules to Innovate By , capturing lessons learned from spending over eight years as an advisor inside Toyota.
Little did I know that the request would change my life. She shared it with a friend, who happened to be a literary agent. The next thing I knew that little brochure had morphed into a book proposal. A year later, Simon & Schuster published The Elegant Solution: Toyota’s Formula for Mastering Innovation. Before I knew it, I was telling my stories all over the world…speaking, writing articles, and giving interviews. None of it was planned.
Five books later, with a sixth on the way, the happy accident continues. This time, with a long-time colleague.