Description: Business strategy news articles for CEOs, corporate executives, and decision makers who influence international business management. Corporate strategy, competition, marketing strategies, and leadership.
Real business value in the metaverse is already emerging, with companies making investments, staking claims, and introducing products. Creating digital twins for factories, designing virtual bank branches, expanding the reach of marquee cultural events—these are just a few of the ways work is getting done in the metaverse.
Despite negative news stories and much-publicized tech-industry layoffs, opportunities await—not just for imaginative world-builders but also for those who can provide privacy protections, technological backbones, and ways to integrate new technologies into operations.
Bake trust into your approach to metaverse data, transactions, and experiences. This helps capture cost efficiencies while mitigating risks up front.
PwC: Building trust for today and tomorrow