storyneedle.com - Story Needle - Content strategy for a post-device era

Description: Content strategy for a post-device era

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I’m often asked about my job as a content strategy evangelist. What do I do? What’s the job about?  

Very little has been published about the role of evangelism within enterprises and there’s no standard way that evangelism is practiced. Evangelism can easily be confused with other roles, and not everyone who calls themselves an evangelist necessarily embodies of the principles of evangelism.

In my experience at Kontent.ai as their content strategy evangelist over the past several years, I’ve been aware there’s no template for how to do this. Which is very fitting, because evangelism’s focus is on blazing new paths, not in following a checklist of tasks. To be effective at evangelism requires you to define what it is you need to communicate and why it’s important to others.

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