Description: In fall of 2003, I got this hair-brained idea to document 100 great examples of organizations of all sizes and shapes using business storytelling. To do this, I enlisted the help of hundreds of people. I stopped at 81 on New Year's Eve of 2005. Why? Because what I started to notice was that not all of the examples people were providing were actually grounded in the true rigor of story. Ever since the book that contains these examples — Wake Me Up When the Data Is Over — was published by Jossey-Bass/Wiley in
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In fall of 2003, I got this hair-brained idea to document 100 great examples of organizations of all sizes and shapes using business storytelling. To do this, I enlisted the help of hundreds of people. I stopped at 81 on New Year’s Eve of 2005. Why? Because what I started to notice was that not all of the examples people were providing were actually grounded in the true rigor of story.
Ever since the book that contains these examples — Wake Me Up When the Data Is Over — was published by Jossey-Bass/Wiley in 2006, I’ve been on the search for more examples. So I was thrilled when I saw the blog post on LinkedIn by Chris J Reed Black called “What is Storytelling? Microsoft’s Chief Storyteller Explains.”
I was heartened when I saw the graphic that distinguishes storytelling from corporate speak. Then I saw the link to “a great portal full of great stories” which takes you to a page called “ Stories: Get an inside look at the people, places, and idea that move us .” As I looked down the page, I saw entries titled profiles and features that revealed lots of interesting information and tidbits, and strings of beginnings of stories, but no full fleshed out stories.