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Comments Off on Create a Culture of Innovation With This Professional Development Plan for B2B Marketers

This post originally appeared on MarketingProfs .

The pandemic has given B2B marketing leaders a golden opportunity to rethink the culture of their marketing teams. Rather than worrying about how to recover , the best B2B marketers are thinking about how to get stronger . While true culture change takes time, one of the best ways to start is by integrating it into your employees’ professional development plans. After all, you are what you measure. According to Campbell’s Law , if my raise is solely dependent on meeting a sales quota, I’m going to do everyt

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