We are an incubator and accelerator for consumer-centric brands in a leading global health and wellness group. We address consumer needs with an end-to-end process. We test new business ideas, create DTC products and brands and grow them according to user feedback and data.
As part of USP Group we are on a mission of improving people’s lives and bringing best health solutions into their homes. We achieve it through design thinking, product market fit, digital communication, educational content creation, CSRs campaigns, performance marketing and more.
We created WIMIN out of passion. We put empowering wellness products that work well, feel great and help people feel comfortable during sex or periods. The brand makes people feel seen, and not alone with their health concerns, by normalizing taboo topics. We won several awards for the design.