Description: UX Designer
“User Experience isn’t about making something “pretty,” it’s about using what we know about behavioral science to make technology usable.”
Research: Want to know what you don’t know about your users behaviors? Unlike marketing, user research focuses behavior: things like how the user interacts with the technology, what their goals are, their mindset etc.. Frequently, organizations think they know the user, but good user research reveals so much more. Some research methods include, user interviews, usability studies and cards sorts.
User Experience: Are you sure you’ve optimized your product to how your user thinks? Leverage how the brain works, how: