Description: Sophie Machin Graphic Designer based in Melbourne Victoria, Australia
Sophie Machin Graphic Designer based in Edinburgh, UK
NGV 2022 Rigg Design Prize
Our brief was to celebrate and elevate the value of Australian creativity. We created a conceptual online store, dubbed The Without Store, "selling” integral Australian inventions as products at the value they’ve brought to society. You may want to “buy” some wifi, used by 4.66 billion people around the world. Or perhaps IVF, responsible for 8 million babies born each year.