Online Marketing Advice, Tips & Strategies
Within the considerable subject of SEO and its implementation, two main facets can be focussed upon. One is the creative element which covers aspects of SEO such as content creation, accessibility, and some parts of user experience (UX) .
The second aspect is technical SEO , and, as its name suggests, it deals with much of the work you will not usually see such as coding, metadata, and the structure of the website. Technical SEO includes elements that ensure a website is indexed which is essential for it to appear in the search engines, and also for it to be crawled so that its ranking can be determined. The element within a website’s coding that ensures this happens is ‘robots.txt’ so let us look at this in more detail.
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