Setanta Sports News was a production of the Virgin Media Television network and Setanta Sports. Launched in November 2007, this channel became a 24 hour sports news provider for Setanta Sports. Setanta Sports News capitalized on the success of Setanta Sports and tried to capture the sports news viewers situated in UK and Ireland. A free channel available via satellite television and in addition available on the internet, Setanta Sports News was positioned as Sky Sports News primary rival. Even when Sky Spor
Approximately 12 months following the channel launch, it was decided that the channel required a new look. Thus came the brand new look in the show using a widescreen format, headlines were run in the bottom length of the screen and many more smaller yet significant changes. The channel however continued to test out its looks and format structure over the year incorporating smaller changes to make it attractive to the viewers.
Setanta Sports was doing very well as a sports channel since its inception in 1990. This channel broadcasted international sports entertainment from the station based in the city of Dublin in Ireland. Formed with an understanding of the Irishmans passion for sport, this channel aimed at broadcasting all Irish sports events to its Irish expats. They’ve got a set of individual channels that operate in the US, Ireland, Canada, Australia and Africa and broadcast competitive sports such as hurling, golf, Gaelic