marketing (36628) media (9324) wine (7082) data (5130) cmo (148)
“Contrast [trad TV] to Netflix which has created a value chain perfectly attuned to the streaming paradigm.” Netflix Flexes via stratechery
CMOs: Data Use Presents Biggest Strategic Opportunity AND Biggest Risk
“Interestingly enough, while data protection regulation will make things more difficult to CMOs, it takes a backseat to other key barriers to building better consumer relationships. Chief among those are increasing levels of competition, though many also worry about consumers’ intolerance for advertising and information overload.”