DIGITAL MARKETING MANAGER with passion for embodying the voice of the consumer to create effective solutions that exceed expectations. Combines background in engineering, marketing, sales and IT to transform complex technical details into tailored communications. Translates quantitative and qualitative research into actionable marketing plans that drive bottom line results. Anticipates potential issues and proactively overcomes them through perseverance and adaptability. Builds diverse, collaborative relati
Recruited for dual role leading digital strategy of several global brands including Vicks and Clearblue Diagnostics while embedded with a new retail partner to create and launch an innovative e-commerce model.
Led all digital marketing strategy and development including search marketing and optimization, banners, websites and syndicated content, CRM and email marketing, partner campaigns (e.g. WebMD) , and media planning. Controlled $15 million budget and led 30+ agency relationships for four key brands and several pipeline projects.