sevendeadlysynapses.com | At the intersection of science, politics and morality
Psychologists have known for a long time what seems pretty obvious intuitively: that given two routes to achieve the same reward, a person will take the easier path.
But Not TWO Miles...
For example, if you were to ask a person to walk a mile to get a thick, juicy steak or ask them to walk two miles to get the same thick, juicy steak, it’s pretty obvious that most people would take the easier way to the food.
sevendeadlysynapses.com | At the intersection of science, politics and morality