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About 10 years ago there were a lot of articles and pretty graphics (heat maps) illustrating human behavior when searching; how human eyes look at a page specifically, when searching. Around that time is when the term *F Shaped Pattern Searching* (and variations) came to light. In fact this is a great article that’s sited by many when discussing this topic:
F-Shaped Pattern For Reading Web Content by Jakob Nielsen on April 17, 2006
I was looking at Kindles today on Amazon and found the matrix below, which is of Kindle app icons.