Explaining and teaching how storytelling helps corporations engage, inform, sell, and win on a radically different level because all the knowledge and understanding in the world is absolutely useless if you can’t effectively transfer that information to any group or client.
For over 20 years, Scott Lee, in business and on the radio, has been using stories to motivate and relay important principles. As Vice President of Sales for a major durable goods company, Scott trained and coached sales representatives to focus on the right side of the buyer’s brain to invoke a buying decision. As a radio talk show host, Scott used the persuasive power of stories and events to engage audiences.
In just over an hour, Scott explains why the right side of the brain is where all decisions are made. Facts simply tell, but emotional engagement through story telling sells! Using real life examples, Scott demonstrates how it has worked and why it is important to implement in all circumstances. Scott will masterfully keep the audiences interested and teach them how to become a better story teller in their own businesses and careers.