Description: Scott Cowley is an assistant marketing professor at Western Michigan University. Research and resources on digital marketing, social media, and more!
Dr. Scott Cowley is an associate professor of marketing at Western Michigan University and co-director of the Digital Marketing and eCommerce Program .
Here, you’ll eventually find a few things:
Prior to entering academia, Scott was a digital marketing professional in Salt Lake City, specializing in search engine optimization. He has consulted with dozens of companies about digital marketing strategy.