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I usually find myself in the most ambiguous and hairiest problems. I don’t mind stepping back and asking why as well as making sure we are solving the right problem for people.
Hello! I’m Sarrah Figueroa, a design strategist who thinks through business goals, customer problems, and technological possibilities to create meaningful customer experiences. In short, I love to design customer experiences and lead teams to think about the people who will use the products they make.
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