Description: I'm a Singapore-based marketer, writer and content strategist with over 8 years of experience in digital media across publishing, tech and small businesses.
With 8+ years of content and digital media experience ranging from publishing to tech to small businesses, I have a knack for helping mission-driven companies and founders find their voice and grow their businesses through content.
My professional career started in journalism. My work has appeared in titles like Elle, Going Places magazine by Malaysia Airlines, Marie France magazine, SilverKris by Singapore Airlines, TripZilla and more. I was also previously the content lead and writer on a Standard Chartered Bank-backed fintech startup.
I create highly customisable content solutions for time-starved small businesses and resource-strapped marketing teams. Areas of focus include content strategy, tone of voice, conceptual direction, tagline exploration, and brand strategy but I write it all. Paid ads. Social copy. Scripts. Newsletters. Blog content that actually ranks. Product descriptions. .