Sabrina Levine Communications is responsible for the PR and Marketing surrounding the launch of Invivo Wines in the United States (April 2017). As one of New Zealand’s most popular wine brands, SLC leads all strategic media relations and PR initiatives to keep on brand with the fun and personable spirit and marketing that Invivo Wines embodies. Additionally, in May 2017 we collaborated to announce fashion photographer and television personality Nigel Barker as the brands “Glambassador”. We have organized hi
Following the US launch, Invivo tasked our team with the goal to find a female, celebrity brand partner who loves wine. At that time (2018), we researched, presented, negotiated and assisted them in securing Sarah Jessica Parker as their partner in this endeavor to launch her own line of wine under the Invivo family. The Sarah Jessica Parker and Invivo collaboration, Invivo X, SJP, was announced in February 2019, and SLC helped to officially launch their first Sauvignon Blanc together in Fall 2019, follow
In Winter of 2020, SLC announced a partnership between Invivo X, SJP and Lauren Bush Lauren’s FEED, where Invivo X, SJP pledged to donate over 300,000 meals to children worldwide. In 2021 Invivo X, SJP teamed up with Mixologist Meaghan Dorman to launch the “City Shandy” cocktail to support restaurants in NYC during a difficult time. This past July 2022 the Invivo partners were able to come together and blend the fourth vintage of their award winning Sauvignon Blanc in person which took place at the Bacc