saaslandwp.com - The meme, and how to utilise it | Tom Dimadis

Description: It's no surprise that marketers love viral campaigns. They're (usually) cheap, easy to implement and the consumers do most of the work for you spreading it around various websites and notably social media. "Memes" are especially vulnerable to becoming viral. They're short, funny and relate-able, but they do suffer from one thing: being bloody annoying. A meme…

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It’s no surprise that marketers love viral campaigns. They’re (usually) cheap, easy to implement and the consumers do most of the work for you spreading it around various websites and notably social media. “Memes” are especially vulnerable to becoming viral. They’re short, funny and relate-able, but they do suffer from one thing: being bloody annoying.

A meme is defined as “an image, video, piece of text, etc., typically humorous in nature, that is copied and spread rapidly by Internet users, often with slight variations.” (Oxford Dictionaries) They usually originate in places like Reddit or 4chan, and get posted till they die in those sites. Eventually, sites with less credibility for creating original content pick them up and so begins the cycle of the repost. The repost is exactly what you want to avoid when creating memes or using memes, as the audien

The irritating and quite frankly dead “troll face”

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