Description: ID-Reel, Territorial development and marketing.
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In the modern world, the territories - cities, towns, regions, countries or districts - compete against one another as if they were ordinary business units. The object of their competition is crucial for those territories' development: tourists, investors, inhabitants, financial aid from the central government... With the growing level of such competition, it is very important to implement modern measures of raising the attractiveness of a territory. The complexity of such measures, which includes territori
The goal of such marketing is to create a system of local activities, joining inside a single concept a big list of possible actions that include social development, urban development and advertising. All this is done to achieve a universal goal that every modern territory has before it: increasing the level of attractiveness for government or foreign investment or for tourists. The target group is determined separately in each case, but attractiveness remains the central point.
Territorial marketing concerns everyone who feels involved in making his or her town, region or country a better, more attractive place, for them, tourists or investors. This means that governments are directly concerned by territorial marketing and need to be aware of all its different aspects. Moreover, companies and local associations will often feel concerned by this in order to develop their activity or lifestyle.