Jiani Zhou
Shuxin Cao
Description: Michael Rozanov's Home page. I'm a Marketing Effectiveness Analyst at the7stars. Barebow archer. In love with photography & planes.
home (78593) marketing (36878) homepage (16601) media (9371) page (3142) michael (1749) maths (803) rozanov (1) the7stars (1) rozanovphotography (1)
I'm a Marketing Effectiveness Analyst at the7stars . Barebow archer. In love with photography & planes .
- Spearhead the development of the Investment Planner Suite (Brand Builder & Profit Projector), which was later nominated for Campaign Media Award in 2023 in Product Innovation Category. Built the back end of the tool, including automating data ingestion for a database of over 4,000 UK Advertisers and evolving the machine learning algorithm which calculates incremental uplift in website visits or brand awareness. - Supporting the implementation of the inhouse measurement tools, which are used to answer long
- Drove new ideas to improve performance of campaigns including: account structure, bid strategy, creative, ad copy, audience management and landing page optimisation. Identified and presented new opportunities/areas of growth that helped the development of the paid channels. - Developed an inhouse Marketing Mix Modelling (MMM) team which is responsible for the Measurement product, analysing the future impact of investment across different media channels and optimising the ROI. - Constructed an acquisition
Jiani Zhou
Shuxin Cao