Description: People who’ve done amazing things (Product, Marketing, Information Design, Public Relations, B2B and B2B2C sales, as well as route-to-market experts in Automotive, Medical, Marine Tech, Consumer Goods and Services, and more) for companies you’ve heard of.
marketing (36878) b2b (3506) product (3266) public relations (2983) information design (205) b2b2c (32)
A company’s executive leadership is its team of experts. They define and execute the vision of the company, each with a single, focused area of expertise: Executive direction, Technology, Finance, Marketing, Product, People, and so on. And it makes sense to have certain offices filled by dedicated in-house hires, available all-hours.
But in many areas, like Product, Marketing, Route-to-Market, and Sales, strategic effort is much more focused than ongoing execution. It’s about being in the right place at the right time with the needed experience and ideas, and then about the ability to create and drive teams.
This is ronin.