Digital Media and Society Lab | Hokusei Gakuen University | A Japan-based research group specializing in the cross-cultural dyna
Currently Assistant Professor (Media and Communications) at the Humanities Department at Hokusei Gakuen University (Sapporo City, Japan).
Previously I was a Japan Society for the Promotion of Science (JSPS) Post-Doctoral Research Fellow at the Department of Behavioral Science, Hokkaido University, Japan, and member of Dr. Masaki Yuki’s Culture, Social Ecology, and Psychology Lab . I research about cultural differences in consumer behavior on social media. So far I’ve mainly focussed on cultural differences between the US and Japan in privacy concern, self-promotion, and conflict avoidance on Facebook. These topics were the focus of my PhD dis
My research doesn’t stop at describing cultural differences. I also seek to uncover why those cultural differences exist. And that’s the focus of my current research project, surveying Facebook users from 40 countries about their behavior on the site.
Digital Media and Society Lab | Hokusei Gakuen University | A Japan-based research group specializing in the cross-cultural dyna