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ritesh mohan 0
Catalogs are ever- green marketing mediums. I remember during my tenure with Koj est (way back in 2004-2009), I was handling a cosmetics brand Mikyajy and one of the most successful campaigns that we executed was creating our own marketing medium. Yes, it was our first initiative toward creating our “Owned Media”. Yes, you have guessed […]
What is fit-tech ? It is a technology that helps customers to try & buy clothes based on their body types. It all started in 2021 when Walmart bought a fit-tech startup called Zeekit. The objective at that time was to integrate a new virtual try-on feature to encourage more e-commerce sales in the future. Secondly, to […]