Description: Category and Shopper Marketing expertise in the FMCG, Fast Moving Consumer Goods sector. Janet Kirkbride has had extensive Category Management experience since the early 1990's, FMCG Category Management Consultant Expert and Insight Analysis, After graduating with a BSc degree majoring in Pure Mathematics and Economics from the University of Natal - Durban, Janet worked for many companies such as Unilever, The Spar Group, Glendinning Management Consultants, Ceres Fruit Juices etc....bringing a diverse mix o
retail (4453) manufacturing (3572) fmcg (249) strategic marketing (200) sales management (135) fast moving consumer goods (35) category and shopper marketing (1) janet kirkbride (1) integrated growth strategies (1) strategic category marketing (1)
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Red Jersey is a consultancy specialising in ‘Integrated Marketing’ – primarily operating in the FMCG market, but with an experience base and guiding principles that are equally relevant for, and applicable to, most other markets. I have been a passionate and vocal proponent of ‘strategic category marketing’ for many years, and I sincerely believe that application of the principles by manufacturers and retailers together will revolutionise the market to the mutual benefit of both, and the end consumer. I hop