In the Top Podcast Publishers ranking in July from Podtrac, we are told that the unique monthly audience (UMA) increased for two of the top 20 publishers, month-over-month. Meanwhile the average monthly audience for the entire cohort was down by nine percent. Leading networks iHeartPodcasts, Wondery, and NPR take the top three spots based on the ranker’s native sorting. But things get shaken up in the RAIN Remix, which resorts the Podtrac data to show audience and downloads per active show. Click for detail
Global podcast hosting and marketplace technology company Acast has launched “AdCollab,” a service which enables advertisers to team up directly with podcasts hosts in planning host-read sponsorship campaigns. This initiative has been in testing mode since April, and is available to all advertisers planning host-read campaigns. Continue Reading →
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