A pay per call network is a performance-based marketing strategy that connects brands and consumers. It involves three parties: the advertiser, the consumer, and the publisher (or affiliate).
This type of marketing strategy can help you generate more qualified leads with less effort. It works best for service-based businesses, such as astrology readings, pest control, debt settlement, and car insurance.
Pay per call networks connect marketers with qualified leads via phone based on a performance model. These leads are sourced from an array of marketing channels including mobile, TV, print, radio and more. The success of this type of marketing strategy is rooted in high-intent customer demand. These customers are looking for help with complex products and services such as insurance, home or auto repair and medical care.