Description: Z/Yen is the City of London's leading commercial think-tank.
The Price of Fish: A New Approach To Wicked Economics & Better Decisions examines the world’s most abiding and wicked problems: sustainability, global warming, over-fishing, overpopulation, the pensions crisis - the list goes on. But what is it that makes them so wicked? Certainly they are messy, circular, aggressive and peculiarly long-term issues; but often our own over-simplified reading of the causes is what makes such problems so abiding.
“To live successfully with each other in a shrinking planet”, Michael and Ian propose a four ‘stream’ route to better understanding: through choice, economics, systems and evolution. Each stream focuses on an area of knowledge that the authors have identified as important in learning to make sense of the way the world really works – and to live better within it.
This ambitious book draws on five years of Michael’s Gresham College lectures as Professor of Commerce as well as material developed by both Michael and Ian during their time at Z/Yen. Readers get to see the world and its problems from an integrated perspective that helps them make better sense of their own choices and decisions.