Based on Psychology – Driven by data
“We go beyond obvious class and caste based demographic targeting to create competitive advantage for campaigns by being different through performing distinct activities different than opponents. Our segmentation is based on voter psychological schema mappings. We evaluate the psychological under pinning behind political attitudes and perceptions. We model and predict voter Judgments and actions based on voter social schema. Our campaign activities target the behavioural change in political generations”.
- Bringing qualified expertise loaded with advanced electioneering techniques.