Description: Inspiring Excellence in Public Relations
What it meant to be a public relations professional ten years ago is not the same as it is today. Even before a year of “unprecedented times,” PR was shifting from being solely focused on press releases and announcements. Now, these teams are also overseeing social media, influencer marketing, donor and investor messaging, and all other aspects of marketing and communications.
With this shift, the quintessential task of pitching has also evolved. Gone are the days where professionals would mass email a press release to an unfiltered list with hundreds of reporters. Modern public relations professionals need to be nimble and adjusting, with an emphasis on what they’re offering, who they’re pitching to, and why it matters after the pandemic. That’s why we asked some of our members about how their media pitching has changed during the pandemic.
“ So many of the best practices we’ve always employed became more important than ever during the pandemic, for instance— building relationships, tailoring narratives, customizing pitches, and serving as a resource – but where we’re seeing the greatest shift and growing level of importance, is around the concept of “show, don’t tell.” It’s no longer just about smart and strategic storytelling, but rather illustrating the narrative in creative ways that capture attention and efficiently deliver the informati