Description: "Point of purpose" is a book for leaders who are changing the way consumers interact with brands. "Point of purpose" introduces purpose as the fundamental reason why companies and brands are successful in business.
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Introducing Point of purpose , the essential book for modern leaders and global brand strategists.
Inspired by a relentless pursuit of knowledge, Mission co-founder Bård Annweiler shares the true potential of purpose in his new book Point of purpose .