Description: Driving Sustainable Growth with Plan Puebla Panama
The streaming media market has experienced rapid development and is expanding at a rapid rate. Due to pandemics in the past, consumers have been more adaptable to OTT. Reports indicate that more than 1.4million subscribers gave up their cable connections in 2020. The best thing with OTT videos is the fact that it allows content to be accessed from any device with an Internet connection. More. As the market grows, so has the question of how to monetize OTT. Video content production can be a complex job that
Advertisements for the OTT channels (AVOD).
Advertising Video on Demand (AVOD), is this model. Viewers don’t need to pay any money to watch the content in this model. The platform makes money from selling ads to various brands. Instead of paying for video access, users watch a sponsored ad for about 10 seconds. Ad-supported programs with a specific design tailor their advertising to reach the right audience by using keywords and customizing the selection. This model offers the greatest advantage of all: high consumer acquisition. It’s almost free so