pheme.eu - PHEME: Computing Veracity – the Fourth Challenge of Big Data | Computing Veracity – the Fourth Challenge of Big Data

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Computing Veracity – the Fourth Challenge of Big Data

Pheme builds technology for finding how true claims made online are.

Why is this important? The London Eye was on fire during the 2011 England riots ! Or was it? Social networks are rife with lies and deception, half-truths and facts. But irrespective of a meme’s truthfulness, the rapid spread of such information through social networks and other online media can have immediate and far-reaching consequences. In such cases, large amounts of user-generated content need to be analysed quickly, yet it is not currently possible to carry out such complex analyses in real time.

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