Close Peter Gaffney Analytics and Insights Professional Analytics and data-driven marketing, technology professional with 11+ years of experience. I am passionate about leveraging analytics tools to drive measured results with clients in marketing, e-commerce, and retail. My past work includes measuring marketing campaigns and collaborating with global brands and startups. Currently, I am the Director, Consumer Insights, Analytics, and Strategy at David Yurman based in New York City.
Prior to David Yurman, I worked at the lab as Head of Analytics. I provided actionable recommendations in partnership with our creative, production, and development teams. Key clients included Tempur Sealy International ( tempurpedic.com ), with whom I helped successfully launch their bed in the box product Tempur Cloud . I also worked on Devacurl ( devacurl.com ) to deliver insights for creating new business pitches and supplying dashboard reporting for business and data requests. Other clients included
Prior to thelab, I was Associate Director of Analytics at Wunderman / Y&R / WPP. Clients included Coca-Cola, Pernod Ricard, United, GSK, and USTA.