Internet stocks may no longer be soaring, but the market for Web addresses is getting tighter all the time. By JOHN COOK
SITE SELECTION John Cook goes looking for a Web address, but finds the most obvious permutations of his own name have already been snapped up. Cook.com "It's not for sale," says its owner, Scott Day, a former watermelon farmer in Oklahoma who has plans to start a cooking Web site. Not for any sum? "I don't think it would be affordable to you. It wouldn't be affordable for any individual."
Cook.net "If it were just a cash deal, I'd have to hold out for $25,000," says David Cook, a Florida investor who once owned the phone number 1-800-PHONECALL, which he sold for $25,000.