Description: Publishers can use the Panorama ID to increase cookieless addresability in programmatic header bidding for free.
PUBLISHERS CAN USE THE PANORAMA ID TO INCREASE COOKIELESS ADDRESSABILITY IN PROGRAMMATIC HEADER BIDDING FOR FREE
Lotame Panorama ID is people-based, privacy-first universal ID that can be used across the global open web for audience targeting and attribution. This ID provides a single view of known and anonymous users that links 1st-, 2nd-, and 3rd-party data (without relying on 3rd-party cookies) to an interoperable ID for use throughout the programmatic ecosystem.
LEADING SSPs, DSPs AND THOUSANDS OF GLOBAL PUBLISHERS ARE ALREADY USING THE PANORAMA ID MODULE