Description: We are the leading construction and property development company with operations throughout Sarawak, located in East Malaysia. Our core business includes construction, property development, hardware trading, plantation, logistics, and hospitality.
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A strategy requires a clear vision, guidance from authorities if available, or establishing a vision from scratch. Determine the strategy's purpose, review needed internal support, including financial and non-monetary resources, to avoid failure caused by lack of support.
The analysis pillar of strategy creation builds on the vision and goals, assessing previous strategies to identify gaps in fulfilling the new vision. Existing goals are reviewed and efforts/resources evaluated. Extend the analysis to Core Reinforcement and Growth Investment.
With improved situational awareness of existing efforts, gaps, resources, and areas for growth, targeted objectives can be achieved. The strategy's targeting phase involves determining specific goals, lines of effort, and tactical approaches, considering available resources. Metrics should be identified to measure progress and success, including tangible and intangible methods.