Optimara is Earth's largest grower of African Violets With the widest selection of full-blooming varieties, Optimara continues to advance the industry with new plant varieties and innovative growing techniques, constantly refined over years of research and development. We create new, exciting plants and care products which are trend-setting and truly functional. Our effort is to continue offering customers a unique selection of flowers in a beautiful product line . Our company was founded in 1904, by Ma
Optimara's History of Innovation One of the most exciting breakthroughs in the research and development of the African Violet was in the early 1960's, with the introduction of the first non-dropping variety called Elfriede. Today all of Optimara Varieties and most all other competitive varieties available on the market have this essential genetic characteristic. In 1961, the name of the company was changed from Dorrenbach-Holtkamp Greenhouses to Hermann Holtkamp, KG. In 1977, Holtkamp Greenhouses was founde
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