Description: OpenCM stands for Open Creative Market - a marketplace where buyers and sellers of media resources come together to trade with each other.
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OpenCM stands for Open Creative Market - a business model and a concept where buyers and sellers of media resources (such as photos, illustrations, 3D graphics, audio clips, music tracks, videos, news articles and so on) come together to trade with each other. The platform has no ownership of, or responsibility for, these trades, but simply provides the tools and the legal conditions to make the trades possible. It’s an intermediary platform for digital works.
The business model of OpenCM is built on crowdsourcing, being open to all, worldwide and democratic. The range of content is therefore more authentic than what has been available before from old traditional stock agencies, which almost exclusively have chosen to work with professionals. Although those who submit to OpenCM do include an incredible number of professionals, they are still a minority, as the OpenCM concept welcomes ordinary individuals as well. With today’s digital technology their content can
Therefore, you could say that the business model of Open CM applies the long tail concept in its most complete form so far in the field of commercial creative resources.