Description: This site offers detailed information and tips as well as a useful resources directory regarding online marketing. Throughout this page, viewers will be able to learn more about marketing research.
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Welcome to a guide to online marketing. We have gathered information in hope to give you more information about what online marketing is really all about. It is a great resource for those of you looking into online marketing. Read through the site the learn more.
According to the American Marketing Association, marketing research is the systematic gathering, recording, and analyzing of data about problems relating to the marketing of goods and services. Every small business owner-manager must ask the following questions to devise effective marketing strategies:
Marketing research is not a perfect science. It deals with people and their constantly changing feelings and behaviors, which are influenced by countless subjective factors. To conduct marketing research you must gather facts and opinions in an orderly, objective way to find out what people want to buy, not just what you want to sell them.