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We draw simple lines between cause and effect and neglect to acknowledge the reality we can only improve outcomes when we apply digital health interventions to the right patients, to carefully chosen clinical problems, in the right setting.
In other words, just as real water snake oil works when you apply it to the right patients under the right conditions, the same could be said of most of our digital healthcare innovations.
Claims that extend beyond that more specific narrative threaten the credibility of the our industry altogether—and it’s our collective responsibility to work together to protect that credibility.