Description: Creative/Art Direction c/o Sasha O'Malley.
\u200BCreative/Art Direction c/o Sasha O'Malley.
Creative Direction, Illustration, & Motion Design
The original concept for this one didn’t work out, but this rendition emerged as a happy accident while cleaning up in the studio sink (which is, incidentally, where all of these takes were filmed). The result is weird and amorphous — and if you know anything about experimental film (and MIX specifically), it’s totally on point. This marks the first time a MIX branding project was conceptualized first as a native motion/video entity, as opposed to a static print concept (which is ridiculous if you think abo