mkdm – Membership Development and Advocacy
The Nth Factor
Description: Direct response fundraising resources for non-profits provided by the Nth Factor blog. Ideas on donor communications, direct mail, membership development,
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Most nonprofits acquire new donors at an up-front loss. In direct marketing terms, this loss is measured as “cost per donor.”
It’s an important value that represents an organization’s investment in new donors – what each new donor “costs.” Once acquired, the expectation is that the organization’s new donors will yield some return that exceeds the initial investment.
So what’s a “good” cost per donor? And what should your organization’s be?
mkdm – Membership Development and Advocacy
The Nth Factor