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We use entrepreneurship as a tool to transform the purpose of business in society. Creating a more just, joyous, equitable, prosperous and profitable world for us all.
The Novella Center for Entrepreneurship Inc. (NCE) is a nonprofit 501(c)(3) organization dedicated to expanding access to the opportunity of entrepreneurship for all . Leveraging a decade of learning from our work at the Conscious Venture Lab, NCE creates partnerships and programming that help entrepreneurs rethink the relationship between business and society and build companies that matter.
The Novella Center is named after our founder’s Mom, Joyce Novella Cherry. Joyce grew up in the 1940’s in segregated Baltimore, Maryland, and experienced firsthand the consequences of discrimination. She taught Jeff and his sisters about the importance of justice in all forms – legal, social, and particularly economic – and about how these were critical components for thriving communities. Particularly for those communities that have been historically neglected.
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