Description: Learn about the most important innovation metrics to boost future growth. Measures that are predictive, prescriptive, and precise.
For more than three decades companies have relied on the vitality index–% of sales from new products. While helpful, this innovation metric is neither predictive, prescriptive, nor precise. It’s time to supplement this lagging indicator with two leading innovation metrics… the Growth Driver Index (GDI) and the Commercial Confidence Index (CCI). These will help your business build growth capabilities and ensure you’re working on real—not imagined—customer needs.
Preview: New Innovation Metrics
You need leading indicators to drive your new-product innovation forward… not watch it in the rear-view mirror. With two new innovation metrics, you’ll build growth capabilities and ensure you understand customer needs.